Friday, November 18, 2005

Dusseldorf explained by Wikipedia

Düsseldorf is the capital city of the German federal state of North Rhine-Westphalia. Located on the Rhine near Cologne, it is one of the main centres of the densely populated Rhine-Ruhr area.

Düsseldorf is not only widely known as a stronghold of the German advertising and fashion industry. In the last few years the city on the Rhine has become a top tele-communications center in Germany. Today, there are 18 internet providers located in the capital of North-Rhine Westphalia. With two of the four big German providers of mobile frequencies, D2 Vodafone and E-Plus, Düsseldorf is leading the German mobile phone market. This pioneer position is being demonstrated by the presence of the many foreign trading centers in Düsseldorf such as NTT, Ericsson, Nokia or GTS.

Along with the abundant advertising industry, these companies serve as an important motor for the new economy. There are 400 advertising agencies in Düsseldorf, among them three of the big ones in Germany: BBDO Group, Publicis Group and Grey Group. A number of affiliates of foreign agencies have to be mentioned as well, such as Ogilvy & Mather, Dentsu, Hakuhodu, Digital District and DDB. Against this background so many internet agencies in Düsseldorf have their roots in the classical world of advertising.

The city of Düsseldorf plays an important role in the financial world: some 170 national and international financial institutions and about 130 insurance agencies are based here. Furthermore, one of the biggest German stock exchanges is located here. The print media, represented in Düsseldorf by around 200 publishing houses, have adjusted to the requirements of various fields of the economy - online and offline. Important newspapers and journals such as Handelsblatt, Wirtschaftswoche, Deutsches Wirtschaftsblatt, VDI nachrichten or DM are being published in the city on the Rhine. Almost all of these papers are available online on the Internet. Further, Genios, the daughter of publishing group Handelsblatt runs Germany's biggest online economic database from here. Renowned film making companies, such as Germany's biggest cinema enterprise the Riech-Group and TV-channels such as CNN, NBC Giga and QVC have made Düsseldorf a city of moving images.

The "Kö", which stands short for Königsallee (King's Avenue) is the street to go shopping in Düsseldorf. Some of the most reputated jewelry shops, designer labels and galleries have their stores here, such as Cartier, Aigner, Lacoste, Eickhoff, Jil Sander, Benneton, Gucci, Esprit, Laurel, Armani, Chanel, Escada, Hugo Boss, Joop, Kookaï, Prada and many more.

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